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YOUR NEW FAVOURITE COCKTAIL
ROYAL HUGO, THE ready-to-drink wine cocktail
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WINE, reimagined.
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A TASTE MADE TO BE DISCOVERED
BECOME A ROYAL HUGO® PARTNER
What is HUGO ?
Born in 2005 in South Tyrol, Northern Italy, HUGO was created by Roland Gruber as a fresh alternative to the classic Aperol Spritz. Since then, it has become a popular drink across Italy and Europe.
We’re bringing that same refreshing HUGO feeling into a convenient ready-to-drink cocktail — authentic taste, no mixing, no hassle.
Why is HUGO so special ?
HUGO is more than just a refreshing cocktail, it’s a feeling! 🥂
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Light, aromatic and effortlessly enjoyable, with the perfect balance of sweetness, citrus and fresh floral notes. 🍭🍋🌸
Made for slow afternoons, spontaneous nights and everything in between. Whether you’re relaxing with friends or celebrating a special moment, HUGO brings a little sparkle to every occasion. ✨
Your moment. Your HUGO.
Why ROYAL HUGO is your best choice ?
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With 13 unique flavours, ROYAL HUGO offers something for every taste and every mood. From tropical and fruity to fresh, floral and alcohol-free, each flavour is crafted to make enjoying HUGO simple, refreshing and effortless.